Recruiting in the Summer
Today's post will be really simple but something you have to be actively conscious of AT ALL TIMES this summer. This will make or break your recruiting season this year.
Every door you knock, every morning meeting you run, every post you make, every action you take is consistently building your story. And your story is what will power your recruiting during and post summer! After all recruiting is just story telling. The people who recruit lights out are the ones who are masters of their own story. They document everything, have the receipts and are really good at telling that story. Their stories usually start with a level of personal success and are paired with a line of success from other people. Where most fail is the documentation and presentation of that story. What are your wins? What are the wins of your teams? Where are you posting those?
People join a sales team for 3 reasons:
- Growth
- Connection
- Significance
When people join it's because they're sold on the dream, the people, the challenge. Your job is to remove all friction from introducing them to your org/team and getting them to mentally say yes because they want one of the 3. The biggest objection to joining a sales force is the belief it won't work for them. In your storytelling you have to be focused on building, building, building social proof. It has to work for you because it's already working for all of these people. And the best way to do that is by consistently sharing wins every week on social, primarily instagram or linkedin. All digital d2d business happens here.
So this summer, be hyper focused on documentation.
- How am I documenting the wins
- How am I communicating the wins that builds social proof
If you crush this with your team this summer, you will recruit lights out in the post-summer season and 2027 will be bigger than 2026. This is a self feeding cycle that eats momentum. Once the rock starts rolling down the hill there's no stopping what you can achieve.
One of the regions I see doing this really well is a client of ours: Aptive's Iron Region
Here's a recent ad we made for them in addition to them posting their top reps weekly, rep big days, and the leaderboard!
Bonus: I wrote this line but couldn't fit it in and really like it so it's a freebie!
"And the work in done in the dark is usually the one that shines loudest in the end. "
